Gavin Gam – Aroma’s Secrets #3 – Branding

In this last part of the interview Gavin talks about branding. He discusses the relationships with cafes and how branding helps the cafes to promote the quality of his coffee. Branded cups are a good start but customer training, support, and preventative maintenance are the true secrets behind their success in coffee distribution. He also [...]

Gavin Gam – Aroma’s Secrets #3 – Branding2019-07-08T15:15:32-08:00

Interview with Gavin Gam – Aroma’s Secrets #2 – Roasting Coffee, Blending – Pay by Sharing

Second part of Gavin Gam's interview. This time Willem Boot was interested in the background operation of Aroma Coffee. Gavin introduces us to his girls Katherine and Ruby. He explains their differences, in age and temperament, and why a 50 year old roaster is still a very good choice. Gavin describes their roasting approach in [...]

Interview with Gavin Gam – Aroma’s Secrets #2 – Roasting Coffee, Blending – Pay by Sharing2019-07-08T15:15:32-08:00

Ideas for Starting a Coffee Businesses on Budget

Kees Kraakman is a familiar face on the Dutch coffee scene. Kees started as a barista at the Golden Coffee Box and his passion and devotion to quality soon took him to be their lead roaster. Trained by the best in the industry, Kees decided to share his knowledge and experience with novice roasters in [...]

Ideas for Starting a Coffee Businesses on Budget2019-07-08T15:15:32-08:00

Roaster Setup at Kona Coffee Purveyors Hawaii

Raymond Suiter and Willem Boot discuss the new roaster setup at Kona Coffee Purveyors in Honolulu, Hawaii. Raymond pursues the manual/artisan way of coffee roasting, but he wants to be in full control, therefore they installed some really cool improvements on their Giesen coffee roaster. Check it out:  

Roaster Setup at Kona Coffee Purveyors Hawaii2019-07-08T15:15:32-08:00

Interview with an Ethiopian Coffee Farmer

Interview with Gashaw Kinfe, owner of Biftu Coffee Plantation in Bench Maji Province, Ethiopia. Willem Boot asks Geshaw, about his beginnings and reasons to start a coffee farm. Geshaw will explain why is his coffee farm different then others.

Interview with an Ethiopian Coffee Farmer2019-07-08T15:15:32-08:00

Confession of a Coffee Farmer

Recently I found this forgotten footage and decided to share this with you. This video captures the strong emotions coffee farmers feel about their farms and product. Jackie Mercer, owner of Finca Los Cantares in Panama will tell us what happens when she returns to her farm. […]

Confession of a Coffee Farmer2019-07-08T15:15:32-08:00

Maria Ruiz on Challenges Faced by Coffee Farmers

Introducing the Casa Ruiz coffee farm. The Ruiz family is a third-generation coffee family with a farm in Boquete, Panama. Since the late 1800′s, they have been dedicated to raising traditional coffee varieties using shade growing methods known for producing excellent coffee flavor as well as preserving the local wildlife. 
Willem Boot interviews Maria Ruiz [...]

Maria Ruiz on Challenges Faced by Coffee Farmers2019-07-08T15:15:35-08:00

Hartmann Family Coffee Farm in Panama

The Hartmann family is world famous for their shade grown coffee. They are also famous for their natural and historical preservation activities. The family moved to Panama in the beginning of the 20th century from the Czech Republic. Their coffee farm is located in Santa Clara, Chiriqui region, Panama. Some of our online coffee courses [...]

Hartmann Family Coffee Farm in Panama2019-07-08T15:15:35-08:00