In this last part of the interview Gavin talks about branding. He discusses the relationships with cafes and how branding helps the cafes to promote the quality of his coffee. Branded cups are a good start but customer training, support, and preventative maintenance are the true secrets behind their success in coffee distribution. He also [...]
Second part of Gavin Gam's interview. This time Willem Boot was interested in the background operation of Aroma Coffee. Gavin introduces us to his girls Katherine and Ruby. He explains their differences, in age and temperament, and why a 50 year old roaster is still a very good choice. Gavin describes their roasting approach in [...]
Kees Kraakman is a familiar face on the Dutch coffee scene. Kees started as a barista at the Golden Coffee Box and his passion and devotion to quality soon took him to be their lead roaster. Trained by the best in the industry, Kees decided to share his knowledge and experience with novice roasters in [...]
Raymond Suiter and Willem Boot discuss the new roaster setup at Kona Coffee Purveyors in Honolulu, Hawaii. Raymond pursues the manual/artisan way of coffee roasting, but he wants to be in full control, therefore they installed some really cool improvements on their Giesen coffee roaster. Check it out:
Interview with Gashaw Kinfe, owner of Biftu Coffee Plantation in Bench Maji Province, Ethiopia. Willem Boot asks Geshaw, about his beginnings and reasons to start a coffee farm. Geshaw will explain why is his coffee farm different then others.
Recently I found this forgotten footage and decided to share this with you. This video captures the strong emotions coffee farmers feel about their farms and product. Jackie Mercer, owner of Finca Los Cantares in Panama will tell us what happens when she returns to her farm. […]
Introducing the Casa Ruiz coffee farm. The Ruiz family is a third-generation coffee family with a farm in Boquete, Panama. Since the late 1800′s, they have been dedicated to raising traditional coffee varieties using shade growing methods known for producing excellent coffee flavor as well as preserving the local wildlife. Willem Boot interviews Maria Ruiz [...]
The Hartmann family is world famous for their shade grown coffee. They are also famous for their natural and historical preservation activities. The family moved to Panama in the beginning of the 20th century from the Czech Republic. Their coffee farm is located in Santa Clara, Chiriqui region, Panama. Some of our online coffee courses [...]